Yom Kippur Arab Israeli Essay

This attack not only compromised Israeli security, however the Intangible onscreen was Israel's acknowledgement of their own hubris that formed after the success of the 1 967 Six Day War. As such, this prompted the shift in government, which ushered in a new, more hard-lined political party who promised settlement of the occupied territories and most significantly, maintained hostility and negated peace with the Arabs.Moreover, the Yon Kipper wars contribution Instigated the beginning of a new mindset for both the Arabs and Israelis; the conflict thus become one of strategy and leverage with the West in the attempt of maintaining supremacy. Such leverage saw the Arab world recognize the power they had over the West, most significantly the United States as they were the world's supplier of oil. This as a result fragmented the irresolute alliance the United States upheld with Israel and achieved in the sense where it made the world question the problems running rampant in the Middle Ea st.It was also because of the Yon Kipper War whereby the once disenfranchised PLOP gained International recognition and most significantly, the recognition for the need for peace and negotiations was widespread in order to resolve the evolving Arab-Israeli conflict. The Yon Kipper war can be seen as a trigger that initiated a new, revised attitude in the state of Israel. Upon the conclusion of the 1967 Six Day War, Israel emerged as the victorious underdog who quashed Its Arab foes despite unrealistic, almost impossible odds.It was because of this mindset, this â€Å"adolescent† stage In Israel's development whereby the nation's vulnerability was exposed as they were essentially caught off guard. Nevertheless, despite early setbacks, Israel was victorious in the Yon Kipper War however, Israel now recognized their defensible borders which revered as buffer zones had not been as defensible as they were thought to be thus resulting In the breach by the Egyptian and Syrian forces .In the process of Israel's retaliatory attack, they gained more territory from both Syria and Egypt and In the process of this, 12 000 Arabs and 2000 Israelis were killed. The Yon Kipper can be seen as being an important instrument of contribution to the conflict because it instigated the removal of the moderate Israeli Prime Minister Gold Meir who was discredited along with Mosher Dana the deference minister for their incompetence in retention the state against attack. Pong the removal of Meir and her labor government, the right-wing conservative opposition party the Liked was elected In promised consolidation and settlement of the occupied territories which only further added to the existing hostility amongst the Arabs. Thus, it was through the 1973 Yon Kipper war whereby Israel once against emerged victorious, however now had a firm grasp on the futility of war and their precarious position within it. Ties with the United States strengthened even further as a result of this, and was welcomed by theUS as the nation was now seen as a strategic ally that was capable of defending themselves instead of being a liability as was thought before. It was through US assistance whereby Israel gained arms and doubled its military size over the next three years that resulted in the deterioration of Arab/American relations and most importantly, the growing hostility and antagonism that was being provoked in the Middle East. Seen as the mechanism that changed the course of the war, and the world's involvement within it, Yon Kipper can be seen as the main proponent that ransomed the Arab-Israeli conflict into a war of strategy and leverage.In realizing the dependency the West had in the Middle-East for oil, the Arabs recognized that in order to progress within the war, a new strategy had to be employed; one of â€Å"quid pro quid'. On 17 October 1973, the Organization of Arab Oil Petroleum Exporting Countries OPEC adopted a Saudi-led mania Plan† whereby oil producer s would not sell oil to pro-allies countries, but would continue to sell to â€Å"friends and maybe â€Å"neutrals†. Due to this, the world was plunged into turmoil as global prices increased by 400% from SIS$3. O to SIS$12. 0 per barrel, as well as costing the US 500 000 Jobs and between SIS$10-US$20 billion. Such was the time where the world had such a strong dependency on oil, that it could simply not function without thus prompting the international community- especially the US, USSR and Europe to address the issue of the Oil Embargo. Almost immediately the SEC (European Economic Community) urged Israel to end its occupation of the occupied territory seized in 1967 and stated that the ‘legitimate rights' of Palestinians should be taken into account in any settlement in order to appease the Arabs.Henry Kissing – US Secretary of State also arranged a cease-fire between Egypt and Israel and placed a UN force between them causing Israel to cede western-Sinai in 1975. This was a great victory for the Arabs as they had made more progression through the oil embargo than through their countless attempts of gaining back territory through terrorism and violent attacks. The overwhelming significance of the oil embargo can be accredited with tempering the previously unqualified support for Israel by both the US and Europe.Essentially, without the Yon Kipper war, the Arabs would not have ad that final blow of realization that in order to â€Å"win back† the land which they claim is rightfully theirs, diplomatic measures had to be employed. In crippling the world of oil, the Arabs were able to gain international recognition for their cause and lead the world to question the situation of the Middle East and Israel's involvement within it.This change in psychology ultimately instigated the continual game of leverage between the Arabs and the West and saw the rise of the effectiveness of diplomacy causing more damage than ironically, violence it self. The conflict as such, matured uniqueness of the conflict now involved the world. The oil embargo can be seen as an example that initiated the concept of â€Å"maturing beyond fighting† which as a result, saw the employment of diplomatic warfare which auspiciously entangled prominently the US and Europe in direct economic and diplomatic relations and consequences- often detrimental.While Israel could claim to be the military victor, Egypt, Syria and the Arab cause in general were clearly the political victors. Ultimately the Arab states emerged as an economic and political power thus reinforcing the nutrition of Yon Kipper into shaping the Arab-Israeli Conflict. The 1973 conflict provided the initiative and realization of the need for a peaceful resolution. By contrast, success in the Yon Kipper war was seen as restoring Arab honor, resulting in far more public support for peace.Subsequent peace negotiations foresaw the Arab nations- even the more â€Å"extremist† and Israel to the negotiating table for the first time. Never before had negotiation between the opposing forces been achieved, however, despite the call for unity in resolving the moon problem, the act of negotiating drew a schism amongst the Arabs- especially Egypt and Syria as Syria was not interested in anything but the annihilation of Israel and as such, maintaining the conflict.One of the most prominent peace negotiations was the 1978 Camp David Accords, whereby Egyptian president Sad surprised the world by speaking at the Israeli Knees about his desire for permanent peace and so, he demanded the withdrawal of Israel from all occupied territories and in the process, recognize Palestinians right to self-determination. Sad himself realized hat in order for Egypt to regain the Sinai, diplomatic relations with the US had to improve to a great degree in order to for Israel to be persuaded to compromise.Such was the legacy of Yon Kipper whereby the realization of the necessity for political settlements was the key in preventing future war. The First Accord signed at Camp David was the â€Å"Framework for peace in the Middle East† and as such called for negotiations among Egypt, Jordan and Israel and representatives of the Palestinians people to settle in the West Bank and Gaza. The Second Accords â€Å"A Framework for the inclusion of a peace treaty between Egypt and Israel† however was the draft proposal peace agreement that stated the withdrawal of Israel from the Sinai over three years and the full restoration of area to Egypt.Yet again was leverage used in this case as in return for this, Egypt would allow Israeli ships free passage through the Suez Canal which was again in use after significant US funding. This form of negotiation between Egypt and Israel signaled the departure from the Egyptian mantra of â€Å"no peace, no recognition, no negotiations† to the full recognition of Israeli tattooed and with that, Israel's right to a pe aceful existence.This act of recognition was inherent as it further alienated Syria from Egypt as both accords while superficially promoting peace and gaining back territory, the future of Jerusalem and the Goals Heights were not discussed despite Egypt previous assertions to Syria who grew increasingly violent and hostile. As a result of the Camp David Accords which were a product of the Yon Kipper War, Sad was labeled a traitor in the Arab world and the accords in general were rejected.Pan-Arab nationalism was destroyed s there was a deep divide between the hard-lined and more moderate Arab nations, Jordan and Saudi Arabia still rejected peace with Israel as they had still not conceded rightfully owned Arab land. Due to the events sparked by the 1973 war, a deep schism was felt in the Arab world as Sad, the champion of the Arabs was deemed a traitor as he reached a superficial resolution with Israel in the pursuit of fiscal rewards and economic gain through the US- the main ally o f Israel.This divide within the Arab world ultimately prolonged the complexity of the conflict and subsequently rated a conflict within a conflict, that being Arab nations growing increasingly violent and hostile towards one another; thus contributing greatly to the total Arab- Israeli Conflict. In some ways the â€Å"winners† of the war the PLOP achieved in becoming the sole, recognized representatives of the Palestinian people and as such were successful in gaining recognition from the international community.This form of recognition, resulted in a shift in thinking away from ‘armed struggle' toward a view that diplomacy was the path to Palestinian statehood. Through the emergence of the PLOP ND their legitimacy, the balance of power shifted as Palestine was becoming its own independent fighting entity, thus damaging the image of King Hussein who regarded himself as the spokesperson of the Palestinians. This then forced Israel to come face to face with the PLOP and no t Hussein whom they preferred for negotiation.It was thought that as long as Hussein was the spokesperson for the Palestinians, Israel could claim that â€Å"Jordan IS Palestine† thus denouncing the Palestinian claim to the occupied territories and as such vetoing their claim to a statehood within Palestine. Under the leadership of Arafat, the PLOP engaged in various acts of terrorism throughout 1973 conducting numerous assassinations, hijackings and kidnappings shepherded by fanatics imitating Black September.This form of opposition to Israel was very unsuccessful as it outraged the world and as such alienated the West from sympathizing with the Palestinians. It was through this that the PLOP had to adopt more moderate practices and adopt the acceptance of a â€Å"Two-State Solution†. On 13 Novo 1974, Arafat spoke before the General Assembly of UN speaking on behalf of the PLOP and calling for a democratic, secular state in Palestine which did not include recognition and acceptance of Israel.Arafat famously concluded by saying â€Å"l have come bearing an olive branch and a freedom fighter's gun. Do not let the olive branch fall from my hand† thus foreshadowing the precarious future due to the instability of power and reason. It was through the catalytic realization of Yon Kipper, whereby Arafat did indeed note that in order to gain international sympathy and convince the rest of the world in aiding the Palestinian cause, peace through the form of policy had to be achieved, instead of the continual violent acts of war and terrorism.It was through the 1973 Holy War, whereby the balance of power began to shift as well as the psychology of the conflict which as a result ironically added further complexity as protest in the form of diplomacy embroiled the rest of the world thus continuing the conflict and its resolution to 1996. In conclusion, the Yon Kipper War is of great contribution to the Arab-Israeli conflict as it caused the paradigm s hift in the psychology and methods of warfare. This was hope of achieving peace that would satiate all belligerents.

Modernization Essay

Modernization is a process of modernizing a way of life. South Africa and China both attempted to modernize for a beneficial outcome. China was successful at modernizing and benefited greatly. South Africa resisted modernization and in the end suffered from harmful effects. South Africa and China both modernized in their own way. China attempted to modernize from the struggles that were present in the country. In China, modernization occurred later than then most countries; this allowed the Chinese to use other countries as a model. China began to focus on important industry’s that would help their country prosper. They began to advance in military, science, and technology, and established a strong economy by selling products to other nations. As a result of modernization China became urbanized, and industrialized. The nation also became economically stronger which made the growing nation prosper. Modernization benefited China in all aspects of a great nation. China modernization process started to begin after the Qing dynasty fell, with this the country wanted to reform which led to modernization. Modernization was a very beneficial process to china as a whole. South Africa did not benefit from the process of modernization. Modernization caused a loss of culture and society to African culture. The British came to South Africa hoping they could take over the country and modernize the country as a hole. The people of South Africa were known as the Zulus, the Zulu’s resented modernization of the British and wanted to modernize on their own. The British attempted to convert South Africans to Christianity to create modernization in the country. The Zulu’s lost the war to the British and their freedom; natives were forced to provide cheap labor to the British to make money for food. The British benefitted more from modernization then South Africans did. Modernization was not beneficial to the South Africans. Modernization was beneficial to China and was harmful to South Africa. China took years to modernize and was late in modernization but did eventually modernize and greatly befitted from it. South Africa did not benefit from modernization; they had a loss in society and culture. Modernization will always ether help a country or be harmful to the country. This will depend on how the country attempts this process as a hole and what they go off of.

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This age is called the age of science, yet' we can’t deny the importance of literature in our lives. Literature is called the mirror of life; it is also called a mode of the expression of feelings and emotions. As long as human beings do have emotions and feelings, literature will be created and literature will be read. It gives a way to one's thought, modifies and brings new dimensions. It relaxes you when you are tense' enlightens your dark mind and lightens your heavy heart. This age is called the age of science, yet' we can’t deny the importance of literature in our lives.Literature is called the mirror of life; it is also called a mode of the expression of feelings and emotions. As long as human beings do have emotions and feelings, literature will be created and literature will be read. It gives a way to one's thought, modifies and brings new dimensions. It relaxes you when you are tense' enlightens your dark mind and lightens your heavy heart. â€Å"Roselilyâ₠¬  by Alice Walker, is one of the literatures that I really liked. In the short story Roselily, Alice Walker tells two stories in one.The most obvious story is the one about the Black American woman Roselily, who stands before the alter, just about to marry a muslim, while she thinks about her past, wonders about the future and is questioning whether she is making the right choice. The other, hidden story is the story about Black American women in general, their history and their ongoing search for something better. The way I understand the short story, Roselily`s story is, as it is presented to the reader through Roselily’s thoughts as she is in the middle of her wedding, a reflection of Black Americans` and women in particular situation around the 1960s.At this time, Blacks are free Americans with the equal rights as other Americans, in theory. Roselily is an independent woman of her time, but being a single mother of four children, working long hours for most likely lousy wages in a sewing plant, she is far from free. The Blacks are no longer slaves in the cotton fields, they are now paid slaves in the refinement industry. Roselily is most aware of her situation, and she is willing to leave her past and start a new life with a new man. She has probably been searching for a better life for quite some time, by being with different men, who all could give her a child, but not a new life.I am sensing an urge in Roselily, to move on, symbolized by all the cars described in the short story: They are constantly moving from one place to another, they give you mobility, prevent you from being stuck somewhere you do not want to be. Roselily knows that she does not want to stay in the sewing plant, she knows that she wants to move on to something better, but she does not know what better is, and she certainly doubts if what she has chosen will be better than what she had. Her divided personality is like the different groups of Blacks in the civil rights moveme nts.Some Blacks wanted segregation, some wanted their own nation, some wanted to be more African, some wanted to live like the White Americans, some were Muslims and some were Christians. They all agreed that their current situation was not acceptable, but they did not know how to improve it. At the same time as Roselily wants to start a new life, she is afraid of losing her roots. She pictures her children  «exalted on a pedestal, a stalk that has no roots », and  «She wonders how to make new roots ».Alice Walker here describes Black Americans and probably also her own search for identity. Which heritage is the right one; the one from their Black American ancestors, or the one from the African ancestors? As Roselily is about to marry, about to go to Chicago and start a new life with her husband, she is starting to regret her decision and faces the truth: Just like Black Americans went from the slavery in the cotton fields to paid slavery in the sewing plants, she is now mov ing to the slavery of Islam. She thinks of his religion and sees ropes, chains, handcuffs.She thinks of Chicago, her new home, and realizes that all she knows about the place is Lincoln, the president. President Lincoln abolished the slavery, but that did not free the Black Americans. Alice Walker shows feminism in this literature. Most of her works depicts racism, sexism, feminism, troubled relationships, and isolation. Alice Walker was the eighth child of sharecroppers. Despite the economic hardships of her family, she was remarkably dedicated to her education and graduated with degrees from both Sarah Lawrence and Spelman College.While attending school, Walker became frustrated with the lack of literature on the culture and history of the black experience, so she challenged educational institutions to create a representative curriculum. In the 1960s, she became involved in the civil rights movement. Her experiences became the basis for her excellent novel Meridian. Her best-known work, however, is The Color Purple. Critics and audiences alike have praised its richly drawn female characters and seemingly effortless use of black vernacular. Although she has written six novels, Walker remains very active politically, championing women’s issues and women’s work.

Drugs on University Campus Coursework Example | Topics and Well Written Essays - 500 words

Drugs on University Campus - Coursework Example The students are involved in consuming drugs and alcohol usually is more likely to get C grade GPAs. It is a major factor of dropping out of students. One third of young people who died in accidents are drunk. Approximately half of the young people from age 16 to 24 tried drugs at least one time. Use of alcohol, ecstasy, cocaine and cannabis is drastically increasing on campuses and it can lead to morally corrupt society, it started when students see their friends taking drugs and they want to try it too and they get addicted. But the ratio of students who are taking drugs is low as it may be thought the ratio is higher, According to study of Drug culture on UK Campuses 45% of students not at all make an effort to take any form of illegal drugs, nevertheless 90% of students believed that their friends involved in consuming drugs (Friedberg, 2012). According to the survey report 77% students take cannabis, 39% ecstasy and 24% cocaine on campuses. Students are cautious while taking LSD as 61% of students never tried this. One research conducted online and questioned 1401 students, just 3% of the students said they never want to tried cannabis, now you can assume how radically use of this type of drugs increasing. (Friedberg, 2012) Drugs are illegal and by consuming it students get a risk of affecting their mental and physical health, these drugs make young people lead to unprotected sex and it cause STDs and unplanned pregnancy. The legal penalties are severe as if found guilty, possession of A class drugs can lead to 7 years of prison and if found guilty. As a result, then students waste their years to attend school. Most of the students nearly more than half percent of students when arrived at university they already have know how of drugs and they had to used them regularly before arriving at university. A very big numbers of students tried drugs by the age of 16. Many of the students smoke cigarettes and some of them tried

AIB service models encounter Assignment Example | Topics and Well Written Essays - 500 words

AIB service models encounter - Assignment Example Obstacles that might arise and the timeframe required to implement the proposals are also discussed. After using three blueprints models from different scenarios; it is evident that there is poor management set up. The organization has set up management that implies that the overall manager should handle all the issues that arise in the running of the hotel. All complaints are directed to the manager who otherwise should be delegating the concerned offices to address the issues. This set up leaves the manager over worked. When a female confirmation of the reservation made two weeks earlier is unable to be traced due to mishap in paperwork, the member of staff calls the manager to address the issue. This is a problem that the concerned department should be able to handle without the involvement of the manager. However, the manager should be the final person to be consulted if the department falls short of ability to address the issue. From the models employed, it is also evident that, the hotel suffers un-professionalism among its staff. The problem is even worse that this attribute is observed in the overall manager. According to Stephen (2012, pp. 132) the manager should be able to guide and mold the young and the employees below him. It is of no doubt that the manager should be able to motivate, guide and mentor the young and the new employees. Seeing the employees emulate good ethics should be the manager’s tall order. If the manager conducts himself in an unprofessional manner, it will be easy for the rest of the staff to emulate him (Stephen 2012, pp. 93). The manager acts inappropriately towards the attractive young client. He inappropriately became flirtatious and tried to get close to the lady-client. Further, he acts inefficiently as he stops at the vending shop and takes his time making his way to the same customer awaiting him. The manager is also rude and discriminating when addressing the person who was unable to access wheelchair as

Research paper Example | Topics and Well Written Essays - 2000 words - 3

Research Paper Example Zombies therefore are quite effective and efficacious tools for communicating subtle and intractable realities, simply because of their versatility; zombies are neither living nor dead, they gravitate between life and death. Consequently, zombies are able to be employed in a wide range of arena to communicate powerfully to people, especially because of their appeal to people’s emotions and their ability to capture subtle realities that other figures of speech are unable to capture well. This paper explores the phenomenon of zombies as effective tools of communication. To achieve that end, a critical review of McCarthy Gallery exhibit, â€Å"You cannot kill what is Already Dead’’, is done. After the review of the article, a focus is made on three individual pieces of art from the exhibit. At the end of the paper, a conclusion is made based on the findings in the paper and in line with the thesis of the paper which is, zombies are effective and efficacious tools o f communication. A critical Review of McCarthy Gallery Exhibit According to Suzanne Carte, Zombies illustrate problems about consciousness and its relation to the physical world. Carte goes to argue that zombies are ‘’never just one thing, but a stand-in for an assumed lack of agency.’’, (McCarthy, p.6). ... ies therefore are imageries that stand-in for realities that do not actually exist in the real world; zombies make up for realities that are not in the physical world, but they are in our consciousness. Zombies therefore are undead realities, i.e. that which is both dead and alive simultaneously. Due to their rather fluid and hazy position between life and death, zombies constitute a powerful metaphoric device of critiquing various aspects of our lives including our economic structures, politics and various forms of corruption. Carte goes on to argue that zombies are untimely projections of our fears, dark desires, and imperfections. She goes on to argue that due to their fluid and luminal position, zombies allow for a wide variety of interpretations. A critical look at this account of the nature of zombies by Carte shows that the main purpose of zombies is to powerfully express realities within our consciousness, which are not quite expressible using imageries of things that actuall y exist in the physical world. By claiming that zombies are projections of ourselves, our fears, desires, and imperfections, Carte in other words is saying that zombies as metaphoric tools allows us to kind of transcend the physical realities in that they enable us to express and to communicate what is not expressible through the medium of physical realities. Carte goes on to show how zombies as tools of communication provokes us to think more deeply and to get deeper meaning of realities that we are going through in our lives. She argues that what the zombie wants is to eat human brain. In other words, what zombie wants is what it does not have, i.e., the ability to be human again. As such, a zombie is a pure drive and that is why it is represented as having an insatiable desire to devour

Behavioural Finance in Business Essay Example | Topics and Well Written Essays - 1750 words

Behavioural Finance in Business - Essay Example Tapping telephone calls, monitoring computer and internet usage, and screening e-mails are some of the common employee surveillance practices. This paper will critically discuss the influence of workplace surveillance on managing people at work from the perspectives of both employers and employees. The paper will particularly focus on three relevant issues such as performance management, employee privacy, and use of information technology. Performance management Productive performance management is the ultimate goal of workplace surveillance programs. In order to effectively manage workplace or employee performance, it is necessary to measure employee performance levels frequently. Management professionals claim that surveys or other studies may not be an effective way to measure employees’ work performance and productivity. Furthermore, workplace surveillance is the only potential mechanism in today’s business environment as it is an impossible task for line managers a nd other executives to monitor each employee separately. Therefore, a vast majority of management experts strongly support the use of electronic surveillance techniques in the workplace. According to the 2007 Electronic Monitoring & Surveillance Survey conducted by the American Management Association (AMA 2007), nearly 45% of business organizations monitor their employees’ computer, internet, and phone usage. The survey also indicates that a notable percent of employees were terminated for offensive language; excessive personal use of company properties; viewing, downloading, uploading offensive content; and breach of the firm’s confidential rules (ibid). These survey results support the top managements’ argument that workplace surveillance must be in operation to improve value chain efficiency and overall organizational productivity. From an employer’s perspective, the workplace surveillance system would put a moral check on employees and hence they may become more productive. In addition, if there is a workplace system in operation, employees would be conscious of future consequences in case of any workplace misconduct.  

The value and impact of information technology investments and the Thesis

The value and impact of information technology investments and the implications of those investements for effective management of the information systems organization - Thesis Example It has been concluded after performing this research that the technological resources are allocated by investing in the field of the information technology. Different firms which are existing and running business want to improve their operations and working systems of the business. Hence the impacts which are measured after the implementation of these technological advancements are known as the intangible benefits. These initiatives are increasing more in the developing countries which is discussed in detail in the report. This factor contributes in the overall economical performance of the organization as well as to the country. Moreover it is beneficial for the competition also. There are several reasons which are present in the thesis for which organization wants to improve the overall operations or few departments with the help of information technology investment. The value that is achieved by the use of IT is also described in paper for having a clear idea about the advantages and uses of these types of investments. The paper concludes with in-depth analysis of the framework discussed and provides some options which can be implemented in organizations looking for IT advancement. Technological advancements in every field are necessary and should be used by organizations striving for their development. Every organization whether big or small needs to be updated and want to invest more in the field of information technology. Every organization works specifically on improving their operations and processes with the help of latest information technology techniques and processes. Large companies focus more on these types of investments in order to get the maximum output from its operations and to earn more revenues.

Business related topic Essay Example | Topics and Well Written Essays - 250 words - 3

Business related topic - Essay Example The laborers provide highly  crucial  service to the company and contribute to a significant  amount  the success of the company. They  ensure  the  match  in availability and quality with  consumer  expectations safeguarding the reputation of the company. As such, it is  right  that they  have  comfortable  conditions such as health coverage and decent pay  consequent  with  reasonable  working hours. This  way  they also are able to  give  their best raising  output  levels. Legally, there are safety regulations and accepted conditions that such laborers can  get. Adhering to such might save the  company  from legal problems and avoid its name tarnished. It would also improve operational efficiency, thus increasing  output, reducing labor costs, and increasing profitability. Though the company executives  ascertain  that the company is taking care of its employees (Duhigg  and  Barboza  7), there are still complaints on the same. In order to ensure that both the company and laborers are  comfortable, representatives from both sides need to meet and discuss their issues. They can agree on  crucial  issues and  do  away with unnecessary expenditures. Such agreements and their implementation need to be left open for  scrutiny  by the public and government institutions thus ensuring they adhere to regulations. This would also help  lay  the truth in the  open  and  hold  either side  true  to their

Hitlers Propaganda and Principles of Fascism Essay

Hitlers Propaganda and Principles of Fascism - Essay Example Fascism is the extreme dictatorial political ideology. It has several defining principles and characteristics. This study will mainly focus on Hitler’s use of nationalism, authoritarianism, and social solidarity. Nationalism aims at viewing a nation as of one single organic entity bonded together by the same ancestry as the natural unifying force. According to Zimmer, this force often manifests itself in a nation purification desire of all foreign influences resulting to racism as depicted in the Nazi rule of Germany. Fascism also supports social unity and collective national societies. The poster presented in Figure 1 will be used to analyze Hitler’s use of fascism to promote his rise to power during World War I (WWI). It was portrayed by the people that help themselves Winter Fund in 1933. It projects a genetically healthy family as the nucleus of the nation. The consequences of the Great Depression of early 1930’s negatively affected the economic and political environments of Germany causing them to collapse. This presented Adolf Hitler with a spanking political aptitude to develop and instill political power through taking advantage of the weakened political and economic systems. Hitler devised the use of his Nazi Party as the main tool of leading Germans into the mass movement. He hoped that the strategy, together with the combination of the popular support he enjoyed from the masses would thrust him to enjoy political power and authority. In Nazi Germany, Hitler introduced a campaign against food and hunger through the winter relief charity that operated under Joseph Goebbels, the propaganda minister.  

Counselors as Companions and Ethics in Human Services Essay Example for Free

Counselors as Companions and Ethics in Human Services Essay 1. Every person we come into contact with on a daily basis is able to teach us a little something about life. You just have to be open to learning. This particular counselor who was introduced to Steve for whatever cosmic reason, but left the encounter more knowledgeable about the human condition than when initially introduced. At first glance and without knowing any background on Steve the counselor could have just chalked Steve up as a special needs student who in no way was going to succeed being away from home. The councilor however took time out and got to know his student and found all the triumphs that he had been faced with and had overcome throughout the years. The counselor was able to determine that this student was in no way going to give up and fall between the cracks due to a series of unfortunate events. Every child I come in contact with on a daily basis has their own story, many of which are heart wrenching or unnerving, but yet many persevere and will become productive members of society because someone along the way has showed that they care. 2. Steve was able to benefit just as much as the counselor through this interaction. He was able to persevere and complete his education. All that Steve needed was for someone else to also see the end of the tunnel as well as he saw it. Having someone on the same page and able to stand with you through your goals is beneficial to all those involved not just the single individual with the goal. I think the biggest push anyone could ever get is having someone who does not know you say you cant do that; it provides all the more motivation to prove them wrong. According to the National Organization of Human Services (NOHS), a code of ethics is an explicit statement of the values, principles, and the rules of a profession, regulating the conduct of its members† (Barker, 2001, p.84) There are two statements found in the NOHS though that best summarize this code and make it applicable to the field in which I am currently surrounded by. STATEMENT 45 Human service educators demonstrate full commitment to their appointed responsibilities, and are enthusiastic about and encouraging of students learning. STATEMENT 46 Human service educators model the personal attributes, values and skills of the human service professional, including but not limited to, the willingness to seek and respond to feedback from students. In reading Steve’s journey on the Hero’s Path there is an identifiable moment that relates to my current position that I have been witness to and assisted with. As a guidance secretary for a public school I have seen man types of students walk through our door. Our most recent students who have come in search of a chance to blend in with a traditional student body are two students who found themselves being best friends despite each other’s complex issues. One is an overweight 16 year old and suffers from Prader-Willi Syndrome and sneaks food from our cafeteria any chance he gets. The other a 17 year old was born with malformation of the mouth and hands. Both are part of our special education program. Because of their outward appearances, both are shunned by the other student, which has had very little effect on them. To assist them in this effort of blending in our Administrative Resource Teacher, who is popular and liked by the student body because of her understanding and helpful nature has essentially deputized these two during our busiest lunch period. In order to keep the child with Prader-Willi from stealing uneaten food and his friend from stealing anything for him, they eat their lunch and when they are done, are placed on crime watch patrol around the perimeter of the school, with our ART. The child with Prader-Willi gets exercise and it removes him from tempting treats left behind by students such as milk and chips. Both also get the satisfaction of knowing that despite their abnormalities they are regular students. During pep assemblies when the excited student body is a little overwhelming, these students also know that my office is a safe haven for them. They know that they must do work alphabetizing or organizing but they each have a task. I’ve heard many of our administrators repeat this saying time and time again â€Å"you need to know our students, in order to teacher them†, the same applies in any interaction with them. Students don’t just learn in the four walls of a classroom, they learn in every kind of environment. If you make that environment one in which they are comfortable students will return time after time to seek your guidance and model attributes they found and have seen demonstrated. References Halstead, Richard A. (2000, January). From tragedy to triumph: counselor as companion on the hero’s journey. Counseling Values, 44(2), 100. http://www.nationalhumanservices.org/ethical-standards-for-hs-professionals

Elementary school Essay Example for Free

Elementary school Essay As the end of the semester approaches, there are lots of experiences and learning that I would like to share during my internship at Paul Revere Elementary school. Just like in any experiences there are good things and bad things all at the same time. These experiences made my stay at Paul Revere Elementary school worth spending. Setting goals is something very important because this makes a person knowledgeable of his/her purpose. Even before going into my internship there are different goals that I would like to attain in my stay at Paul Revere Elementary school. Now that I am approaching the end, I believe that I am able to attain the goals that I established even before I entered my internship. It is also during my stay at Paul Revere Elementary school that I learned lots of things. During my stay there are things that I know that I would learn. One of this would be the importance of education to people especially to young students. My stay at Paul Revere Elementary school made me more aware of how important education is. There are also some things that I did not expect to learn at this school and this is how different students have different needs that teachers needs to consider. This is a very important factor consider in education and learning how to cater to these different needs is something that Paul Revere taught me. Because of these experiences, I believe it strengthened my career choice rather than question it. These experiences are enough proof to show how much I value now being a teacher. Being able to shape young minds is a very rewarding experience and I will never exchange this experience for anything else.

Beliefs of Malcolm X

Beliefs of Malcolm X Cheyanne Ratliff 1. When Malcolm X believes when he receives an X is that it is an ex form of himself. He elaborated by saying that it is supposed to [replace] the white slave master name of little which some blue-eyed devil named Little had imposed on my paternal forebears, (MX, 229). His statement is correct because many of the African Americans in America were brought over from Africa by Europeans. This means that it was not the identity of his oppressor, but of the black man himself. Although they used this excuse, there was a bit of a social privilege to not being truly African. On page 4, Malcolm X states that [m]ost Negro parents in those days would almost instinctively treat any lighter children better than they did the darker ones. It came directly from the slavery tradition that the mulatto, because he was visibly nearer to white, was therefore better, (MX, 4-5). What this suggests is the impact the white slave owners have had on the ancestors of blacks and how they have been raised to thin k like that. It means that those who are lighter tend to have a higher social privilege because of how slave owners implied that if you were lighter, you were whiter. 2. Malcolm describes how the black people are tired of the treatment of colored men and women by the police, also known as police brutality. In MX, he states that [i]t is a miracle that 22 million black people have not risen up against their oppressors-in which they would have been justified by all moral criteria, and even by the democratic tradition, (MX, 251). This states that Malcolm is surprised about how the black Americans have not risen up yet against their oppressors the police. Although it seems as if the police have been nothing but brutal towards black Americans, that does not always seem to be the case. In the chapter Black Muslims, Malcolm states that [l]aw agencies once had scoffed at our nation as black crackpots; now they took special pains to safeguard against some white crackpots causing any incidents or accidents, (MX, 252). This supports the rebuttal because it shows how although the police always seemed more hostile and aggressive towards the black people of that time, they eventually managed to see that black people needed protection too, just as the white man needed. 3. What Malcolm X is doing is he is finding the differences between segregation and separation. On page 250 of MX, he describes segregation as when your life and liberty are controlled, regulated, by someone else, (MX, 251) and separation as that which is done voluntarily, by two equals- for the good of both, (MX, 251). The difference that Malcolm X is pointing out is that with segregation, you are regulated by somebody else, compared to separation, which is when you are regulated by yourself. This conveys the wishes that many black Americans have because many of them wish to not be controlled by the white man. Although they were segregated, they still had control over their own lives. Theoretically, they let the white man back them into a corner, which then calls for them to attack and lash back in order to protect themselves and/or their community. In the book Things Fall Apart, Okonkwo let the white Christian missionaries back him into a corner, which then caused him to lash out a nd kill himself in order to protect himself and his community. Theoretically, if they had refused the push of the white man towards that corner, they could have easily been on a faster track to equality. 4. This statement is valid because it shows how the black Americans have never been free to actually act for themselves in the sense of controlling their own communities. Similar to the last question, they have been backed into a corner. He states that separation is when that which is done voluntarily, by two equals- for the good of both, (MX, 251). Because the blacks are not able to completely separate from the white people, they cannot reach their full potential and power. This relates to when a dog is abused by its owner, then they can never really function by their own means. 5. Malcom X is describing how the black hustler in the ghetto jungles has to survive. By saying the ghetto hustler is the most dangerous black man in America (MX, 318), he is talking from experience AND what he has observed. On page 173, Malcolm X describes his observations as scary because it had taught [him] in a very few minutes to have a whole lot of respect for the human combustion that is packed among the hustlers and their young admirers who live in the ghettoes where the Northern white man has sealed-off the Negro-away from whites-for a hundred years, (MX, 318-319). What quotation suggests is that these young people who admire the hustlers, those who are considered the most dangerous black [men] in America (MX, 318) are considered that because they have the most influence upon the youth, which is the next generation. This means that because the black hustlers depend on the youth, this is how they survive and keep that black hustler legacy going. Although this may suggest that this is where all of their power comes from in order to survive, it is not. Earlier in the book, Malcom X describes his own accord of how it works; I was a true hustler-uneducated, unskilled at anything honorable, and I considered myself nervy and cunning enough to live by my own wits, exploiting any prey that presented itself, (MX, 111). This quote from himself suggests that he lived by his own wits because he thought he was all that, and he became very popular among the ranks. What this quote makes people realize is that power comes from within, and that when you create an image of yourself, that power inside of you is what causes that image to come true. 6. What Malcolm X is differentiating between is the stereotype of how a white man acts like, and what a black man acts like. What this suggests is that black people, in order to be accepted, they depend upon the stereotype of the white man and decide to try and follow that to be accepted. An example of this is when Malcolm X states that [t]he only difference was that the ones in Boston had been brainwashed even more thoroughly. They prided themselves on being incomparably more cultured, cultivated, dignified, and better off than their black brethren down in the ghetto, which was no further away than you could throw a rock. Under pitiful misapprehension that it would make then better, these Hill Negroes were breaking their backs trying to imitate white people, (MX, 42). This suggests that black people will try to imitate white people in order to seem more appealing to them. The quotation describes how societal pressures were even more severe than they are today. Before coming to a con clusion though, we must consider how the white man did not always intentionally discriminate. On page 174 of MX, he describes the cause of the black mans condition was because of the white mans society [being] responsible for the black mans condition in this wilderness of North America. This quotation says that although there is social pressures from the white man, his society implements even more social pressures than the white man does himself. It suggests that the black community itself is more socially pressuring than the white mans community is at times. A connection to this is from the book The Pearl by John Steinbeck, when the richer society who lived inside the gate had societal pressures pushed upon those who live outside the wall, those who lived outside of the wall developed even stronger, negative societal pressure that basically said if you dont live inside the wall youre unsuccessful. This eventually pushed Kino to go crazy, just because he wanted money to get into the inside of the wall. Those snooty black brethren who stuck their noses up at their brothers and sisters in the ghettoes were like Kino, and they drove themselves crazy trying to fit into an ideal placed in their heads by themselves and those around them. 7. To begin with, Hajj means pilgrimage. In order for Malcolm X and all separationists (in MXs eyes) to achieve their goal, they must remain united. In the book, Malcolm X says that for the black man in America the only solution is complete separation from the white man, (MX, 250) and that Islam is the hope for justice and equality in the world we must build tomorrow, (MX, 241). Malcolm X here basically says that we must separate from the white men and all join Islam in order to complete their destined pilgrimage. Although this seems like the perfect solution, this is far from it. This was similar to when Hitler believed that there was only one pure race and that they should all be separated to be perfect, just as Malcolm X believed that there was only one way that black people could be perfect, and that was separated under the state of Islam. This is a one right way mindset that could potentially be dangerous if it is not handled properly. 8. America is seem as a major place full of discrimination in all parts of the world. To support this, Malcolm X states that they called them [h]ate teachers violence seekersblack racists black fascists anti-Christian possibly communist inspired, (MX, 243). This all started because of a few racist whites had collected footage and lied about the intentions of Malcolm X and Mr. Muhammad. This is a prime example of how the Americans perceived them beause they were not only black, but also Muslim. Although this produced hate and more discrimination, it made black Muslims stronger and more powerful. This is similar to how people saw the Baton Rouge bus boycott of 1953 as a bad thing, but really it made those boycotting even stronger and more powerful. It did that because it eventually made people realize hey maybe this is wrong. Although this is not the case in MX, the amount of attention is similar to the amount pf attention that the bus boycott got in 1953. 9. When Malcolm X suggests when he says thinking internally is that the American power structure does not want them to realize how powerful they could be. Malcolm X describes this behavior as selfish when he says he loves himself so much that he is startled if he discovers that his victims dont share his vainglorious self-opinion, (MX 243). What this means is that if the white man pressures black people into believing one thing about themselves, and the black people do not agree, then the white man would lash out, almost like an angry toddler. A connection to this is similar to when Donald Trump tries to convince people of one thing, and when they dont believe it, he turns into a crybaby. But, this is not always the case. On page 318, MX describes the ghettoes, and how the people within them are preconditioned to think that they must fight to survive. What this suggests is that the white mans tactics had been successful and basically cornered them into believing this is where they be long. This is a similar example to when you keep telling a dog that it is a bad dog. It is eventually going to believe that and not try to change that mindset. 10. When Malcolm X writes that the seeds of racism are so deeply rooted many whites are even unaware of their own racism( MX, 369-370) , he is basically saying that the hate of blacks has been passed on for so long, it has practically become tradition. And with tradition, there is always a wish for change, so blacks were always pushed to become lighter or to act more white. In The Autobiography of Malcolm X, Malcolm X says I remember that I thought that it looked as if my fathers strong black face had been dusted with flour, and I wished they hadnt put on such a lot of it (MX, 11). What MX is saying by this is that he wished that they wouldnt have tried to have his father look lighter because it strayed the thought of his strong, deep ebony father he had etched into his mind. This could be related to how when certain family members die, their kids do not want certain things done to those family members because it takes away from the thought of them they already have in their heads. B ut, sometimes the families will go against embracing their loved ones wishes. For example, on page 8 of The Autobiography of Malcolm X, MX talks about how his ) mom would make him go outside to [l]et the sun shine on [him] so [he] can get some color. (MX, 8). What this suggests is that even though MX was okay with his skin color and the lightness/darkness of it, his mother still pressured him to get MORE color because that was her tradition, or hoe she was raised. This is similar to how President Obama had to think about his traditions and values before he made any decisions, like all presidents have done/ will do. 11. MX is basically suggesting that this mass genocide had welcomed them into the system, and now they needed to be accepted. The best way to be accepted though, in MXs eyes, was to revolt. On page 375 he praises the revolt saying that the negroes so-called revolt is merely an asking to be accepted into the existing system! (MX, 375). This suggests that the black people believe that they have to fight their way to earn recognition and respect within the system, like they grew up believing. This is similar to how many of the young hustlers grew up seeing pimps and hustlers fighting in the streets to survive, learning from them how they need to fight to survive like that too. But, even though they needed to fight to get into the system, there were many placed throughout the U.S that had accepted the black people into their systems. This proved good, but few people saw it. 12. MX is basically calling to arms for the black people to take no shit. He believes, through the massive rallies that were [an] astounding success he had helped raise awareness, and now they needed to do whatever possible to keep that awareness up and continue with pursuing equal rights. Even though there isnt really a rebuttal for this, I feel as if MX had to convince himself of that too, considering when the press came at him after the film The Hate That Hate Produced aired, he had to consult Mr. Muhammad on what to do because he hadnt stayed confident enough in himself OR his followers to believe that they were strong enough to keep earning those rights. This is similar to when he believed that things would not get better for him in jail, so he had to depend on his God for help and guidance. 13. What Malcom X is saying is that the white man has preconditioned the black man for a life of crime and discrimination! To support this, he states on page 248 that many black men were converted to the white mans way of thinking because of money or promises of a better life, so they became black bodies with white heads (MX 248). This means that they would give up anything for a better life, because they knew that the one that they were living at that moment wouldntve gotten them anywhere in life, so they became one with the enemy. Although this was the case, many black people had switched sides due to all of the negativity towards MX and Elijah Muhammad and their teachings due to The Hate That Hate Produced. This is similar to when you are in a car crash and hurt your neck, so if you try to move it or anything, you will just hurt it more because of the problems that are already there. Reflection 1. The most novel claim was that traditions could be pressured onto other people who werent associated with those people to begin with. It was novel because it was true, otherwise racism and discrimination would not have occurred. 2. page 243 and 251 (Questions 9+2) 3. Danyas explaination of how the blacks were preconditioned to live and think a certain way, and Lizs which piggybacked upon that. 4. This is similar to when you are in a car crash and hurt your neck, so if you try to move it or anything, you will just hurt it more because of the problems that are already there. 5. Question two because it provided a lot of discussion. 6. Question twelve because I went so in depth with it because it interested me.

War and Grief in Faulkner’s Shall Not Perish and The Unvanquished :: Faulkner’s The Unvanquished Essays

War and Grief in Faulkner’s Shall Not Perish and The Unvanquished It is inevitable when dealing regularly with a subject as brutal as war, that death will occur. Death brings grief for the victim’s loved ones, which William Faulkner depicts accurately and fairly in many of his works, including the short story â€Å"Shall Not Perish† and The Unvanquished. While the works differ because of the time (The Unvanquished deals with the Civil War while â€Å"Shall Not Perish† takes place during World War II) and the loved ones grieving (The Unvanquished shows the grief of a lover and â€Å"Shall Not Perish† shows the grief of families), the pain they all feel is the same. When we first meet Cousin Drusilla, her fiancà ©e Gavin has already died at battle. Some Southern ladies may have handled their grief passively, retreating to their beds to sleep their pain away. However, Drusilla takes a different approach. She becomes a part of the war, actively saving her horse when the Yankees burn her family home and eventually joining her uncle’s cavalry. Drusilla refuses to passively grieve; she becomes a part of the war for which her lover felt so strongly that he was willing to die. In doing so, however, she becomes detached from the Southern life the men are trying to preserve. She thinks Gavin’s death has opened her eyes to a new world and that the old world in which they lived was pointless. â€Å"Living used to be dull, you see. Stupid. You lived in the same house your father was born in and your father’s sons and daughters had the sons and daughters of the same negro slaves to nurse and coddle, and then you grew up and you fell in love with your acceptable young man and in time you would marry him, in your mother’s wedding gown perhaps and with the same silver for presents she had received†¦Stupid, you see† (100-101). However, Drusilla—even though she may not be willing to admit it, even to herself—had always wanted that kind of life. She easily fell in love with Gavin, and once he was gone, she decided to give up her dreams of that kind of life—she wasn’t going to wait for the war to end so she could start the cycle of finding â€Å"an acceptable young man† again. Drusilla was going to take Gavin’s spot in the war, out of love and grief and loyalty.

Free Essays - Contemplation in Heart of Darkness :: Heart Darkness essays

Marlow’s Contemplation during his Journey   In one of his novels, Heart of Darkness, Joseph Conrad depicts the tale of a man who reflects upon the meaning of life as well as all of its intricasies and implications. Indeed, Marlow, the main character of this story, questions several existential topics and explores his own personal curiosity about the solidarity and darkness of the jungle he finds himself in. At one point in the storyline, Marlow and his crew depart towards the station where the enigmatic Kurtz resides. An interesting aspect of this portion of the adventure is that Marlow’s crew is mostly composed of cannibals. Upon realizing how famished these natives are, Marlow contemplates how incredible it seems that the cannibals have restrained themselves from giving in to their hunger and eating the European men onboard. It is this speculation that will be the topic of discussion in the following paper. Marlow’s thoughts and perception of the native tribe will be examined in order to provide a more conc ise understanding of his analysis of the cannibals.   During their trip towards Kurtz’s station, Marlow describes the inequality of power and discrimination that the natives must live with. They constantly receive unfair treatments, such as beatings and the lack of food and medical support, as well as being paid in ridiculous manner that can only fuel their hate towards the European conquerors. Upon suggesting that the cannibals on his crew are treated in a disingenuous way, Marlow truly questions why their motives have not been violent so far : ‘’Why in the name of all gnawing devils of hunger they didn’t go for us – they were thirty to five – and have a good tuck in for once, amazes me now when I think of it’’ (Conrad 37). Further analysis provided by Marlow explores the underlying reason why the natives refuse to attack their opressors. He manages to pinpoint one particular aspect that is responsible for such behaviour : ‘’And I saw that something restraining, on e of those human secrets that baffle probability, had come into play here’’ (37). The human act of restraint, according to our narrator, is the simple yet bafling evidence which he stipulates. But what truly surprises Marlow is the fact that there shouldn’t be any logical reason for the starving cannibals not to attack, and consequently eat, him and his crew. He believes that hunger can by no means be deterred by any reasonalble explanation :

Eskimo Pie Corporation :: Business Management Essays

Eskimo Pie Corporation Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Reynolds Metals is the majority owner of the ice scream company Eskimo Pie Corporation and has decided to sell this company. Nestle Foods provided the highest offer of $61 Million. Due to delays of the Nestlà ©Ã¢â‚¬â„¢s purchase, Reynolds Metals has take into consideration the IPO proposal of David Clark, president of Eskimo Pie Corporation, rather than selling the company to Nestle Foods (Case Study, 2001).   Ã‚  Ã‚  Ã‚  Ã‚  This analysis will identify the current value of the company at a stand-alone value and explain why Nestle Food would want to buy this company and the synergies involved for their reasoning. We will also discuss who will benefit if Reynolds Metals were to sell to Nestle or were to create an IPO. Finally we will provide a recommendation for Reynolds Metals that will be most beneficial to the company financial needs.   Ã‚  Ã‚  Ã‚  Ã‚   Stand-Alone Value   Ã‚  Ã‚  Ã‚  Ã‚  There are many valuation methods that could be used to evaluate this company. Finding a method that valuates the stand-alone value is difficult. The stand-alone value should be dependent upon the firm’s own assets and projected future income. We decided to evaluate this company based upon two methods: The Discounted Cash Flow Method and the Comparable Companies Method. Discounted Cash Flow Method takes the forecast free cash flows during forecasted horizon. Then we estimate the cost of capital (weighted average cost of capital) and estimate continuing value (value after forecast horizon). The future value is discounted to the present value. We than add back cash ($13 Million) and non-current assets and deduct total debt. With the information provided several assumptions had to be made to obtain reasonable values (life period of 30-years, Capital expenditures not to exceed $1 million dollars, depreciation to stay constant at $1.15 Million and a discounted rate of 10%). Based on our analysis, the company has a stand-alone value of $51 Million at the end of fiscal year end 1990 with a net present value of cash flows of $33 million that does not include the cash and non-current assets a cash of and non-current assets. The greatest risk using Discounted Cash Flow Method is all the assumptions that were made. Without knowing and having complete information this method could report underestimated or overstatement figures. The second method we used to analyze the firm’s value was the Comparable Companies Method. We used the historical figures as of 1990 and Goldmans Sach’s Projections. With an average of 22.

Sealed Air Company Hbs Case

For the exclusive use of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24, 1985 Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation, T. J. Dermot Dunphy, explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools.We intend to follow the same management guidelines in the 1980s. We intend to seek market leadership because market leadership optimizes profit, and foster technological leadership because it is the only long-term guarantee of market leadership. In July 1981 Barrett Hauser, product manager of Sealed Air’s Air Cellular Products, was refle cting on Dunphy’s management philosophy as he considered how Sealed Air should respond to some unanticipated competition in the protective packaging market.As product manager, Hauser was responsible for the closed-cell, light-weight cushioning material that Dunphy had mentioned. Sealed Air’s registered trademark name for this product was AirCap. 1 AirCap cushioning materials had always faced a variety of competitors in the protective packaging market. More recently, however, several small regional producers had invented around Sealed Air’s manufacturing process patents and begun to market cheap imitations of AirCap in the United States. AirCap Cushioning and Its CompetitorsAirCap cushioning was a clear, laminated plastic sheet containing air bubbles of uniform size (see Exhibit 1). The feature that differentiated AirCap cushioning from all other bubble products was its â€Å"barrier-coating†: each AirCap bubble was coated on the inside with saran. This gr eatly increased air retention, meaning less compression of the material during shipment and, consequently, better protection. Barrier-coating and its customer benefits had been the central theme of Sealed Air’s AirCap cushioning selling effort for 10 years. Sealed Air, AirCap, and Instapak are registered  ® trademarks of Sealed Air Corporation. Solar Pool Blanket is a TM trademark of the same corporation. Robert J. Dolan, associate professor, prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain nonpublic data have been disguised. Copyright  © 1982 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685 or write Harvard Business School Publishing, Boston, MA 02163.No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Between 1971 and 1980 Sealed Air and Astro Packaging of Hawthorne, New Jersey, were the only air bubble packaging material producers in the United States.Sealed Air licensed Astro to use Sealed Air’s patented technology. Astro produced two types of bubbles: a barrier bubble similar to AirCap,2 and an uncoated bubble. Its sales were split about evenly between the two. In 1980 Astro’s total U. S. sales were approximately $10. 5 million, compared with $25. 35 million in U. S. sales for AirCap cushioning. Sealed Air’s market education had made customers aware of the advantages of coated bubbles; consequently, uncoated bu bbles had never achieved greater than a 15% dollar share of the U.S. market before 1980. In July 1981 uncoated bubble operations were being set up in Ohio, California, and New York. GAFCEL, which served the metropolitan New York market, was the only competitor yet to achieve significant sales volume. Two GAFCEL salespeople—one full time, the other about half time—had reached a $1 million annual sales rate. Several of AirCap’s distributors had taken on the GAFCEL line. Hauser was preparing to recommend Sealed Air’s reaction to these somewhat unanticipated competitors.The firm could produce an uncoated bubble as cheaply as GAFCEL within a month with no major capital investment; it could run on machines used for another Sealed Air product. If Hauser were to recommend that the historic champion of barrier-coating offer an uncoated bubble, he would have to specify timing, the marketing program for the new product, and any adjustments in policies for AirCap cus hioning and Sealed Air’s other products. As Hauser thought about his options, he again flipped through the training manual recently distributed to Sealed Air’s sales force: â€Å"How to Sell against Uncoated Bubbles. †The Protective Packaging Market The three major use segments of the protective packaging market were: 1. Positioning, blocking, and bracing: These protective materials had to secure large, heavy, usually semirugged items in a container. Typical applications included shipment of motors and computer peripherals. 2. Flexible wraps: These materials came under less pressure per square foot. Applications included glassware, small spare parts, and light medical instruments. 3. Void fill: These materials were added to prevent movement during shipping when an item and its protective wrap (if any) did not fill its carton.The positioning, blocking, and bracing market was unique because of the heavier weights of items shipped. Flexible wrap and void fill were sometimes hard to separate because it was convenient to use the same product for both functions. The key distinction was that loose fills (for instance, polystyrene beads) dominated the void fill market but provided no cushioning protection and, hence, did not qualify as flexible wrap. Until 1970 most materials used for protective packaging were produced primarily for other purposes. Heavy, paper-based products had dominated the market. Sealed Air was one of the first Astro’s barrier bubble and the AirCap bubble differed in both manufacturing process and coating material. Astro used nylon rather than saran. The basic idea of reinforcing the polyethylene bubbles to improve air retention was, however, the same. 2 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 companies to approach the market with a customer orientat ion, i. e. , it began product development with an assessment of packagers’ needs.Since then a variety of products specifically designed for protective packaging had appeared. Sealed Air served these markets with two products: 1. Instapak ® foam-in-place systems (1980 worldwide sales of $38. 8 million) could accommodate any application, though their most advantageous use was for heavy items. In this process two liquid chemicals were pumped into a shipping container. The chemicals rapidly expanded to form a foam cushion around the product. Instapak’s comparative advantage resulted in a majority of applications in positioning, blocking, and bracing. . AirCap bubbles (1980 worldwide sales of $34. 3 million) primarily served the flexible wrap and void fill markets. In addition to coated and uncoated polyethylene air bubbles, there were two major competitors in these markets: paper-based products (cellulose wadding, single-face corrugated, and indented kraft), and foams (p olyurethane, polypropylene, and polyethylene). An excerpt from an AirCap promotional brochure in Exhibit 2 shows how Sealed Air positioned AirCap as a cost-effective substitute for these competitive products and loose fills.The brochure first pointed out the cost savings from AirCap cushioning, then presented results of â€Å"fatigue† and â€Å"original thickness retention† tests to demonstrate AirCap’s protective superiority. Exhibit 3 compares products competitive with AirCap cushioning and Exhibit 4 gives their U. S. Iist prices, which represent relative costs for any order size from an end user. Quantity discounts were offered on all materials. Buying Influences The proliferation of packaging products and the lack of easily demonstrable universal superiority caused confusion among end users.For example, products such as pewter mugs were shipped around the United States in AirCap cushioning, Astro coated bubbles, or even old newspapers. Users were a varied lo t. Some bought on a scientific price/performance basis. They understood â€Å"cushioning curves† such as those in Exhibit 5. Sealed Air could provide independently measured cushioning curves for competitive products as well as its own. Regardless, many firms did their own testing. At the other end of the spectrum were firms with â€Å"a purchasing-department mentality,† as some packaging materials suppliers put it.Price per square foot was their first consideration, delivery their second. As one Sealed Air executive commented, â€Å"To these people, cushioning curves are like accounting numbers. They think you can make them say anything you want. † There were no systematically collected data on the buying process or the extent to which price dominated performance in the purchase decision. Based on his experience as a district sales manager and now product manager, Hauser guessed that a packaging engineer influenced about 40% of the material purchase decisions. 3 This document is authorized for use only by Md.Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation The U. S. Market In 1980, dollar sales by segment in the U. S. protective packaging market were: †¢ †¢ †¢ Positioning, blocking, and bracing: $585 million Flexible wrap: $126 million Void fill: $15. 6 million Exhibit 6 breaks down total sales for the flexible wrap market by product type for 1975, 1978, and 1980. AirCap cushioning annual sales in the United States since 1972 were: Year 1972 1973 1974 1975 1976 Gross Sales (in millions) $7. 10. 0 13. 0 12. 8 14. 6 Year 1977 1978 1979 1980 Gross Sales (in millions) $16. 4 18. 4 21. 2 25. 3 Despite the high cost of coated bubbles relative to the uncoated product, Sealed Air had kept most of the U. S. air bubble market. Key factors were Sealed Air’s patent protection and licensing of only one competitor, ext ensive market education, and the packaging mentality in the United States. Packaging engineers enjoyed a status in U. S. organizations not accorded them elsewhere. Packaging supplies were viewed as a productive, cost-saving resource.In contrast, recent research by Sealed Air indicated that many European firms viewed packaging supplies as â€Å"expendable commodities. † The European Market Sealed Air had manufacturing operations in England and France and a sales organization in Germany. 3 It was the only company selling a coated product in these countries. Sales figures for 1980 were: Country England France Germany Total Bubble Sales $3,649,000 4,480,000 7,688,000 AirCap Sales $2,488,500 592,200 404,600 3 The firm also had a manufacturing facility in Canada and a sales organization in Japan.Sealed Air licensees operated manufacturing facilities in Australia, Mexico, South Africa, and Spain. 4 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal tau ght by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Table A Differing Grades of AirCap Cushioning Bubble Heights SB: SC: ST: SD: 1 8 / in. high, used for surface protection when cushioning requirements were minimal. 3/16 in. high, used primarily for wrapping small, intricate items, possibly for larger items if not very fragile. 5 16 / in. igh, used in same kinds of applications as SC grade, except with slightly greater cushioning requirements. Also used as a void fill. / in. high, used for large, heavy, or fragile items or as a void fill. 1 2 Plastic Film Thicknesses Light duty (110): each layer of film was 1 mil (1/1,000 of an inch) thick; used for light loads. Regular duty (120): one layer of 1 mil and one layer of 2 mils; for loads up to 50 lbs. per sq. ft. Heavy duty (240): one layer of 2 mils and one of 4 mils; for loads up to 100 lbs. per sq. ft. Super duty (480): one layer of 4 mils and one of 8; for l oads over 100 lbs. er sq. ft. England. Sealed Air had developed the protective packaging market here and had good distribution. Later on, Sansetsu, a Japanese firm, began marketing a high-quality uncoated product made in Germany. Prices for the uncoated bubble were 50% less than the cost of comparably sized AirCap cushioning. Sansetsu and other uncoated bubble manufacturers had chipped away at Sealed Air’s one-time 90% market share. The most pessimistic Sealed Air distributors estimated that the firm would lose 50% of its current market share to uncoated bubbles within three years. France.Here, Sealed Air owned an uncoated bubble manufacturer SIBCO, with sales of $750,000 in 1980. In 1972 SIBCO was the only marketer of uncoated bubbles in France. Two major competitors, one with superior production facilities, had entered the market. Uncoated bubbles were priced about 40% lower than AirCap, and price was the key buying determinant. The major French distributor of AirCap cushio ning had a 50-50 mix of coated and uncoated sales in 1978. In 1980 the mix had changed to 70-30 (uncoated over coated), with 90% of new bubble applications being uncoated. Germany.AirCap cushioning was a late entrant (1973) to the German market and never held commanding share. Moreover, from 1978 to 1980, it had lost share at a rate of 20% to 30% per year. Sansetsu had an efficient manufacturing facility in Germany and sold approximately $6 million of uncoated product in 1980. (The price for uncoated was about 35% less than for coated. ) AirCap Cushioning Grades and Sales AirCap cushioning grades differed in bubble height and thickness of the plastic films. Bubble heights were designated by a letter code, and the plastic films came in four thicknesses (see Table A).Sealed Air produced eight different height/thickness combinations (see Table B). Some of the known end uses for each grade are shown in Exhibit 7. 5 This document is authorized for use only by Md. Saquib Hussain in market ing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Table B Eight Different Height/Thicknesses by Sealed Air Thickness Height (inches) SB-1 8 110 X 120 X X X 240 X X X 480 / SC-3/16 ST-5 16 SD-1 2 / / X Table C AirCap Sales by Grade Sales in 1,000 Square Feet Grade 1/8 in.SB-110 3/16 in. SC-120 SC-240 5/16 in. ST-120 ST-240 1/2 in. SD-120 SD-240 SD-480 Total sales July–December 1979 59,128 76,349 5,036 31,912 4,369 44,252 25,202 3,138 249,386 January–June1980 48,513 81,014 4,426 42,234 3,914 43,624 21,799 1,358 246,882 Note: In addition, because SB-110 could not compete in price against foams for many surface protection applications, Sealed Air introduced an A-100 grade in January 1980. The A-100 bubble was 3/32 in. high—the shortest coated bubble Sealed Air could make with available technology. January to June 1980 sales of A-100 were 17,802,000 sq. ft.Sales by grade for the last six months of 1979 and the first six months of 1980 are shown in Table C. Pricing All AirCap cushioning was sold through distributors. Prices reflected Sealed Air’s costs and the prices of competitive products. Variable costs and prices to the distributor are shown in Table D. Sealed Air’s suggested resale price list is shown in Exhibit 8. Largely because of its selective distribution policy, distributors generally followed this list. The price schedule entailed quantity discounts for end users. Thus, distributor margins varied with the size of the customer’s individual order. Quantity price was determined by the total square footage of a single order, combining all grades, ordered for shipment at one time to a single destination. ) In some major metropolitan areas, up to 50% of AirCap business was truckload/railcar orders by end users. In this event Sealed Air shipped the material from its plant directly to the end user; the distributor received a 10% mar gin and handled user credit and technical service. In some markets the percentage of direct shipments was as low as 10%. 6 This document is authorized for use only by Md. Saquib Hussain in marketing ? al taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Selling Effort Sealed Air’s U. S. operation consisted of 7 regional manufacturing operations, 62 salespeople (each selling AirCap cushioning, Instapak, and other Sealed Air products), and 370 distributors. To control the shipping cost of its bulky product, Sealed Air had regional manufacturing operations in three eastern states, Ohio, Illinois, Texas, and California. The regional presence, however, had proven to be an effective sales promotion device as well.Table D AirCap Variable Costs and Distributor Prices (in dollars per 1,000 sq. ft. ) (1) Total Variable Cost $13. 78 16. 01 20. 56 32. 47 30. 65 38. 12 36. 31 44. 45 70. 81 (2) Price to Distrib utor for Truckload Deliverya $20. 60 30. 25 43. 50 56. 30 51. 40 65. 35 65. 35 78. 60 140. 90 (2) – (1) Sealed Air Dollar Margin $6. 82 14. 24 22. 94 23. 83 20. 75 27. 23 29. 04 34. 15 70. 09 Grade A-100 (3/32 in. ) SB-110 (1/8 in. ) SC-120 (3/16 in. ) SC-240 (3/16 in. ) ST-120 (5/16 in. ) ST-240 (5/16 in. ) SD-120 (1/2 in. ) SD-240 (1/2 in. ) SD-480 (1/2 in. ) Manufacturing $12. 46 14. 02 17. 92 29. 83 25. 36 32. 83 28. 38 36. 52 62. 88Freight $1. 32 1. 99 2. 64 2. 64 5. 29 5. 29 7. 93 7. 93 7. 93 a Less than truckload shipments were priced 15% to 20% higher. Consequently, distributors almost always ordered in truckload quantities. They were allowed to mix grades within an order. Depending on the grade ordered, a truckload could contain 70,000 sq. ft. (all SD-480) to 420,000 sq. ft. (all A-100). Before Instapak was acquired in 1976, 28 salespeople devoted 90% of their time to AirCap cushioning products. In 1981 the 62-person force was expected to allocate time as follows: 60 % to Instapak systems, 35% to AirCap cushioning, and 5% to other Sealed Air products. Exhibit 9 shows Sealed Air sales by product line and other financial data. ) Part of Sealed Air’s market share leadership philosophy was a consultative selling approach. Salespeople spent about half their time making cost studies at end-user locations. With the help of Sealed Air’s packaging labs, salespeople attempted to show how their products could save on material and labor cost and reduce damage in the end user’s particular situation. Distributors’ salespeople took orders on AirCap cushioning but did little to demonstrate AirCap use and application to customers.If a distributor’s salesperson identified a potential AirCap account, he or she would inform the Sealed Air salesperson and a joint call would be arranged. In this way the potential account learned about the product and ordering procedures simultaneously. Distributors sometimes complained to Sealed Air about the level of AirCap selling effort. Since distributor’s margins on AirCap cushioning were generally higher than the 10% to 12% for Instapak sales, distributors were not happy with Sealed Air’s greater allocation of salesperson time to Instapak.Some distributors said they would be content if the salesperson in their area really allocated 35% to AirCap; some claimed the actual AirCap selling effort amounted to only 20%. Instapak’s sales growth had been impressive, but some Sealed Air executives felt this had cost them some distributor satisfaction. Both distributors and end users regarded Sealed Air’s salespeople as among the best trained and most knowledgeable in the packaging industry. Sales force salaries were above average. They were composed of a base salary plus commissions of 2% on net AirCap sales and 1% on net sales of all other products, including Instapak. As an added incentive Sealed Air gave salespeople $75 for each Instapak dispenser pl aced. It took back $75 for each one removed. ) In a typical week a salesperson called on 20 end users and checked in with two or three distributors. 7 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation U. S. Distributors During the 1970s Sealed Air invested heavily in developing a selected distributor network. The firm had 370 distributors by 1980.Sealed Air considered 135 of these their â€Å"first-line distributors† because they collectively handled over 80% of its business. The 20 largest AirCap distributors handled about 35% of the business. Larger distributors typically carried both Instapak foam-in-place and AirCap cushioning. The largest distributor of Sealed Air products had 1980 Sealed Air sales of approximately $2 million, just about half of which were AirCap. Distributors traditionally tried to be full-line houses—capable of meeting each customer’s complete packaging needs—so they carried a broad range of products.A survey of Sealed Air’s firstline distributors showed that 83% carried loose fills, 65% carried polyethylene foam, and 29% carried Du Pont’s polypropylene foam. Although most carried competitive products, distributors had displayed loyalty to Sealed Air and AirCap cushioning. Sealed Air, in turn, had kept to its selective distribution policy. Competing Uncoated Bubble Cushioning Sealed Air considered both types of bubbles made by Astro as inferior products. GAFCEL, the new regional producer, made a â€Å"decent product† in Hauser’s estimation; he felt that its success to date came largely at Astro’s expense.The New York metropolitan market was ideal for the new producer. It was not customer- or distributor-loyal, and price was a key variable. Sealed Air’s estimate of GAFCEL sales rates was $750,000 per year for the 1/2-in. -high uncoated bubble and $250,000 per year for the 3/16-in. bubble. Both had two layers of film 2 mils each. GAFCEL’s distributor prices for truckload shipments and suggested resale prices to end users for the metropolitan New York market are shown in Table E. (Astro’s uncoated bubble prices are in Exhibit 4. ) Sealed Air had not yet extensively tested the GAFCEL uncoated bubble.Although it was better than Astro’s uncoated, its performance would not be dramatically different from that found in previous uncoated testing (see Exhibit 2). In terms of cushioning curves, the l/2 in. GAFCEL bubble was comparable to Sealed Air’s ST-120 or SD-120 for very light loads, not greater than 0. 15 lbs. /sq. in. pressure. At greater loads, however, the acceleration curve would increase rapidly, moving above even the SB-110 by pressures of 0. 25 lbs. /sq. in. (see Exhibit 5). 8 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012.For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Table E GAFCEL’s Distributor Prices per 1,000 Sq. Ft. SO-22 (3/16 in. ) LO-22 (1/2 in. ) $36. 03 Distributor truckload Suggested resale by order size: 1,000 sq. ft 20,000 sq. ft 40,000 sq. ft 100,000 sq. ft Truckload $31. 63 $56. 54 47. 12 42. 84 39. 40 34. 79 $75. 24 62. 70 57. 07 44. 68 39. 63 Sealed Air Decisions Sealed Air had conducted a good deal of research on manufacturing uncoated bubble products. It knew the best production process would be similar to that currently used for its Solar Pool Blanketsâ„ ¢.Thus, the firm could begin manufacture of an uncoated product quickly in its New Jersey plant. Likely distributor response to a Sealed Air uncoated product was difficult to predict. Some distributors had requested it, but others regularly complained that there were already too many coated grades. Preliminary estimates of the variable cost s for producing Sealed Air uncoated bubbles were $19 per 1,000 sq. ft. for 3/16 in. height, $20 per 1,000 sq. ft. for 5/16 in. , and $21 per 1,000 sq. ft. for 1/2 in. Freight cost depended on bubble height and distance shipped.Although GAFCEL’s production process was completely different, its production costs were believed to be comparable. Hauser now had to decide whether to recommend that Sealed Air enter the uncoated bubble market (with an about-face on its previous exclusive emphasis on coated bubbles), or whether to suggest some other reaction to its new competitors. 9 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 1 AirCap ® Products and UsesCushioning AirCap ® air bubble cushioning protects products against shock and vibration during handling and shipping by literally floating them on a cushion of air. This material offers consistent performance because our unique barrier-coating guarantees air retention. AirCap withstands repeated impact since it will not fatigue or take a compression set. Cushioning applications include a range of products from lightweight retail items to delicate power supplies weighing several hundred pounds. Choose the grade that best fits your cushioning application! Protective Wrap/InterleavingAirCap is an excellent â€Å"protective wrap† material and ideal for â€Å"interleaving† between similarly shaped items. It is clean, non-abrasive, easy to use and provides superior surface protection. Lay your product on AirCap sheeting, fold it over and your product is fully protected! Typical protective wrap/interleaving applications include china, glassware, printed circuit boards, and spare parts. Void Fill When a void in a package is not completely filled, the cushioned product may migrate within the shipping container. This movement is a m ajor cause of damage in transit.Since large regular-duty AirCap bubbles do not compress, they fill voids effectively and eliminate product movement. Simply stuff AirCap sheeting into the carton, (left) or use an economical rolled â€Å"log. † It’s easy, clean, lightweight, and cost efficient! 10 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. 582-103 -11- Exhibit 2 Sealed Air Presents AirCap as Cost-Effective Substitute Typical Cost-Savings Comparisons 60 Cellulose Wadding Rubberized Hair Type IV Resists Fatigue 50 40 0 Uncoated Bubbles Urethane Foam Polypropolene Foam AirCap % Increase in Shock 20 In the transportation environment packages are subjected to many jolts, bumps, and shocks that can potentially cause damage. To function effectively a cushioning material must retain its ability to protect over a series of repeated impacts. The loss of protective ability during r epeated impact is termed ‘material fatigue. ’ This graph (left) indicates the increased shock an average procut (0. 25 psi) will receive during a ten drop sequence from 24 inches. Test results show barrier-coated AirCap ® outperforms all materials tested. 0 0 1 Number of Impacts 2 3 4 5 6 7 8 9 10 BARRIER-COATING Each individual AirCap bubble is barriercoated to retain the air. AirCap Vs. Corrugated Inserts A distributing firm found that it needed an excessive amount of flowable to prevent product migration. A new AirCap package (left) using a simple criss-cross technique resulted in reduced material, shipping, labor and carton costs. Item Carton Inner packaging Labor Freight Total Cost Savings w/ AirCap IMMEDIATE THICKNESS LOSS AirCap retains its original thickness upon the immediate application of a load (See Below).Loose Fill Package $ . 73 . 75 . 42 3. 02 $4. 92 AirCap Vs. Loose Fills Material Tested A manufacturer using corrugated inserts, cellulose wadding and p olyethylene bags eliminated the need to inventory many packaging components (right) and reduced labor 84% by switching to AirCap (left). Total Thickness Loss Retains Original Thickness Item Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap Corrugated Package $ . 55 . 80 . 83 2. 60 $4. 78 AirCap Package $ . 55 1. 05 . 13 2. 40 $4. 13 $ . 65 AirCap Package $ . 47 . 54 . 25 2. 72 $3. 98 $ . 94AirCap SD 240 14% Polypropylene Foam 30% Polyethylene Foam 40% Cellulose Wadding 38% Rubberized Hair IV 51% Uncoated Bubbles 64% (Large) Urethane Foam (1. 25 53% * * pct) Embossed 54% * * Polyethylene (Hex) *30 day evaluation not conducted due to excessive initial thickness loss. Initial Thickness Loss Upon 04 psi Load 7% 19% 16% 26% 24% 14% Gradual Thickness Loss After 30 Days 7% 11% 24% 12% 27% 50% When a load is placed on a cushioning material two things occur that may contribute to a deterioration in its performance. First, is the immediate compression of the material.Second, i s the additional, more gradual loss of thickness termed ‘creep. ’ Generally excessive thickness loss of a material results in increased material usage in cushioning and dunnage applications. Creep may contribute to product damage as the loss of thickness creates a void in a package, allowing the product to move, shift, or migrate. This chart (left) demonstrates how barrier-coated AirCap retains its original thickness better than all materials tested and provides product protection throughout the entire packaging, shipping, handling, and storage cycle.GRADUAL THICKNESS LOSS (CREEP) AirCap’s unique barrier-coating retains the air more effectively than uncoated bubbles, eliminating creep. AirCap Vs. Thin-Grade Foams AirCap Vs. Cellulose Wadding A metering firm discovered it needed only half as much AirCap to achieve the same performance that cellulose wadding provided (right). In addition to lowering material costs, AirCap (left) is clean, lint free, non-abrasive, a nd lightweight. Item AirCap Package An electronic service center employing the use of a thin-grade foam (right) required many layers of wrapping to protect against shock and vibration.Large AirCap bubbles (left) provided superior performance and lower packaging costs. This document is authorized for use only by Md. Saquib Hussain in marketing ?nal taught by Suresh Ramanathan from October 2012 to October 2012. Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap Cellulose Wadding Package $ . 30 . 22 . 25 1. 35 $2. 12 $ . 22 . 12 . 08 1. 20 $1. 62 $ . 50 CONVENTIONAL CELLULOSE MATERIAL UNCOATED BUBBLES Item Foam Package For the exclusive use of M. HUSSAIN Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap $ . 46 1. 33 . 66 4. 09 $6. 4 AirCap Package $ . 38 . 87 . 33 3. 94 $5. 52 $1. 02 For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 3 1. Competitive Product Information Cellulose wadding (a paper-based product which tries to trap a ir between piles of sheeting) †¢ Major suppliers: Jiffy Packaging, Hillside, N. J. CelluProducts Co. , Patterson, N. C. †¢ Sizes available: Thickness of 0. 17 in. , 0. 25 in. , 0. 37 in. , 0. 50 in. †¢ Advantages/disadvantages: Much cheaper than AirCap in thin grades; will not mark item wrapped; heavier than AirCap (3–4 Ibs. per cu. ft. vs. less than 1 lb. or AirCap) meaning higher shipping cost; excessive compression under heavy loads (see test results, Exhibit 2). Corrugated products (sheets of ribbed cardboard, often cut and perforated to specific sizes) †¢ Major suppliers: About 800 firms manufacturing in 47 states, including larger paper companies. †¢ Advantages/disadvantages: Single face (cardboard with ribs on one side) appreciably cheaper than AirCap on square-foot basis; labor cost of using corrugated usually very high; poor cushioning. Polyethylene foam (thin, smooth, rigid sheets of low-density foam) †¢ Major suppliers: Sentinel Foam P roducts, Hyannis, Mass.CelluProducts Co. , Patterson, N. C. Jiffy Packaging, Hillside, N. J. †¢ Sizes available: 48 or 68 in. wide rolls of thickness 1/16, 3/32, 3/16, 1/4 in. †¢ Advantages/disadvantages: Appreciably cheaper than AirCap in thin grades on square-foot basis; does not mark item wrapped; rigid product means hard to work with; tendency to tear; cushioning inferior to AirCap; more expensive than AirCap in thicker grades. Polypropylene foam (thin, coarse, rigid sheets of low-density foam) †¢ Major supplier: Du Pont Microfoam †¢ Sizes available: Standard 72 in. wide rolls of thickness 1/16, 3/32, 3/16, 1/4 in. Advantages/disadvantages: Basically the same as for polyethylene foam. Loose fills (expanded polystyrene beads, peanuts, etc. ) †¢ Major suppliers: Many small firms †¢ Advantages/disadvantages: 50% cheaper than AirCap on cubic foot basis; messy; poor cushioning. Uncoated bubbles (sheets of small air bubbles made of polyethylene film) â₠¬ ¢ Major producer: Astro, Hawthorne, N. J. (Sealed Air licensee) †¢ Sizes available: 48 in. wide roll standard, bubble heights 3/16, 1/4, 1/2 in. Bubbles also varied in the thickness of the films used. Generally, thicknesses were 1, 2, 3, or 4 mils with increasing film thickness giving greater strength. Advantages/disadvantages: Cheaper than comparable height coated bubble; excessive air loss over time (about 65% height loss under 50 Ibs. per sq. ft. pressure over 30 days vs. 15% for AirCap). Competitive coated bubble (essentially the same as uncoated bubble except nylon film coating added) †¢ Major supplier: Astro, Hawthorne, N. J. (Sealed Air licensee) †¢ Sizes available: 48 in. wide roll standard, bubble heights 1/8, 3/16, 1/4, 1/2, 1 in. †¢ Advantages/disadvantages: Under heavy loading, nylon barrier holds up better than Sealed Air’s saran barrier; poor quality control (bubble heights generally 13% less than specified). . 3. 4. 5. 6. 7. 12 This docume nt is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Exhibit 4 Suggested End User Prices (in dollars) for Major Competitive Products 1. Paper-Based Cellulose Wadding (Jiffy Packaging) Thickness (in. ) 0. 17 0. 25 0. 37 0. 50 2. Foams Thickness (in. ) 1 16 Price $27. 70 37. 40 50. 60 65. 00 Single-Face Corrugated $22. 75 Jiffy Packaging (polyethylene) $20. 30 25. 90 34. 15 53. 35 na Sentinel Products (polyethylene) $18. 20 24. 00 32. 70 49. 40 naDu Pont Microfoam (polypropylene) $17. 20 25. 17 34. 90 53. 86 109. 72 / / 1/8 3/16 3/8 3 32 3. Competitive Bubbles (Astro) Coated Nylon Bubble Height (in. ) 1 8 3 16 Uncoated—Polyethylene a Film Thickness (mils) 1 and 1 1 and 2 1 and 2 1 and 2 2 and 4 1 and 2 2 and 4 Price $35. 25 49. 50 57. 00 71. 75 87. 75 90. 00 110. 00 Bubble Height (in. ) 3 16 Film Thicknessa (mils) 2 and 3 2 and 3 2 and 4 Price $47. 00 54. 50 65. 75 / / 1/4 1/2 1/2 1 1 / / 1/2 1 4 Note: Prices are per 1,000 sq. ft. based on a 50,000 sq. ft. order. a. Each bubble is made of two layers of film. Thicknesses shown are for individual layers in mils.Thicker film produces a stronger product. 13 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 5 Comparative Cushioning Performance by Grade Engineered To Provide Superior Cushioning The test data on the graph below was developed by the Lansmont Corporation, an independent testing laboratory. The test method used closely simulates actual shipping conditions, and employs the use of an enclosed test block and shock machine.Five bottom drops were executed from 24 inches at each static stress. The last four drops were averaged to arrive at data points used to develop each cushioning effective ness curve. This data illustrates AirCap’s superior performance over a wide range of loadings, and may be used for comparison and to specify the best AirCap grade and thickness for your cushioning requirements. (SD-240 curves taken from data provided in Military Handbook 304-A). 300 SB-110 SC-120 250 SC-120 (2 layers) Peak Acceleration (G’s) 200 SCT-120 150 SD-120 100 ST-120 (2 layers) SD-120 (2 layers) SD-120 (3 layers) SD-240 (4 layers) 50 SD-240 (6 layers) . 05 . 1 . 15 . 2 . 25 . 3 . 35 . 4 Static Stress (psi) Source: AirCap brochure. Note: To be read: For a product exerting 0. 25 Ibs. per sq. in. of pressure on the packaging material while at rest, the peak acceleration (a measure of shock to the product) when dropped from 2 ft. is 118 g. if SD-120 is used, 260 g. if SB-110 is used. 14 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Exhibit 6 U. S.Market—Flexible Wraps by Product Type (in millions of manufacturers’ dollars) 1975 1978 23 25 1 49 11 5 6 22 22 93 1980 23 27 1 51 12 7 25 44 31 126 Paper-based Cellulose wadding Single-face corrugated Indented kraft Foamsa Polyurethane Polypropylene Polyethylene Polyethylene air bubbles Coated and uncoated (combined) Total Source: Company records. b 20 20 1 41 10 4 1 15 15 71 a. Sales figures exclude nonpackaging uses, such as construction and furniture industries. b. Figures are for flexible wrap market only and are therefore less than AirCap’s and Astro’s total U. S. sales. Exhibit 7 Grade SB-110AirCap Applications by Grade Package Contents Furnace thermostats Shorthand machines Taco shells Tempered glass sheets Clocks Wooden picture frames Light fixtures Overhead projector lenses Computer components Telephone bell ringers Amplifiers Saucepans Two-way radios Exit alarms Mixers Fryers Carbonless paper rolls Oven burners Pharmaceutical bottles Candleholders Recorders Carburetors Lamps Gallon jugs Computer terminals Printed circuit boards Foil wallpaper Blood coagulation timers Leaded glass windows Custom motorcycle seats Motor controls Shredded paper Packaging Material Displaced (if known) 16-in. Corrugated / polypropylene foam SC-120 SC-240 ST-120 Shredded paper Corrugated Corrugated Corrugated / polyethylene foam Corrugated Urethane foam pads 3 32-in. ST-240 SD-120 Polypropylene foam SD-240 Corrugated Foam pads and corrugated Corrugated Astro uncoated bubble LP-24 SD-480 15 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air CorporationExhibit 8 Suggested U. S. Resale Price List, Effective March 1980 Sq. Ft. per Order per Single Destination 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † â⠂¬  Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar Same price per 1,000 sq. t. as SD-120 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar $107. 85 97. 70 87. 55 81. 40 79. 35 72. 40 130. 75 118. 30 105. 95 98. 55 95. 70 87. 25 232. 75 210. 55 188. 35 175. 55 171. 25 $155. 60 Price per 1,000 Sq. Ft. $34. 30 30. 85 27. 45 25. 70 24. 75 22. 80 50. 00 45. 40 40. 90 38. 10 37. 05 33. 50 71. 0 64. 55 57. 40 53. 75 52. 60 47. 65 93. 40 84. 40 74. 95 70. 20 68. 60 62. 25 85. 30 77. 10 68. 50 64. 25 62. 75 $57. 25 Item (thickness in inches) A-100 (3/32) SB-110 (1/8) SC-120 (3/16) SC-240 (3/16 ) ST-120 (5/16) ST-240 (5/16) SD-120 (1/2) SD-240 (1/2) SD-480 (1/2) 16 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103Exhibit 9 Selected Financial Data ($ thousands) 1976 1977 $21,422 15,489 3,595 2,682 $43,188 35,765 $24,270 12,093 (816) 6,009 1978 $25,028 21,133 3,453 4,644 $54,258 43,410 $31,111 14,527 (738) 7,882 1979 $29,996 29,056 3,432 7,951 $70,435 54,325 $43,199 16,855 (278) 10,103 1980 $34,330 38,802 3,688 11,777 $88,597 67,344 $54,125 21,4 85 (119) 12,868 Net sales by class of product Air cellular packaging Foam-in-place packaging Other packaging Recreational and energy prod.Total worldwide United States Costs and expenses Cost of sales Marketing, administration, development Other income (expense) Earnings before income tax $18,872 3,049 4,553 $26,474 – $16,451 6,696 32 3,359 Source: Sealed Air Annual Reports 1979, 1980. 17 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012.